Other reasons to use coupons include:. Coupons should motivate the consumer to not only purchase the product but to take notice of the brand. A well-designed coupon offer focusing on one particular product or service can generate a short-term boost in traffic to most retailers. While only a small portion of coupons may actually be redeemed, establishing brand awareness is one of the long-lasting effects of a coupon promotion.
Before starting a coupon promotion, be sure the offer is right for your market.
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Not every type of product, or retailer, can benefit from adding coupons to their marketing mix. In some instances, coupons may actually lower the value of a brand. There are a variety of coupon delivery channels are available to reach a retail store's target audience. Some of the more popular coupon distribution methods are:. Saving money isn't enough incentive.
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Like any promotional advertisement, coupons should be designed to entice the consumer to actually redeem the discount. If the coupon is being distributed via bulk delivery, it must stand out among many other coupons. Here are some specific elements a retailer should keep in mind when creating a coupon. One area we often overlook is to prepare the store to be able to deliver on the coupon's promise.
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Too often the first time a chaise sees a coupon is then the customer hands it to them. Never use a coupon without thoroughly training your employee on it first. Excludes gift cards. Discount is only valid when used with your TJX Rewards credit card. See coupon for details. See Rewards Program Terms for details. Our stores are where the magic happens.
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